I'm a photographer, marketer, and storyteller based in St. Louis, MO. Originally from Lanzhou, China, I came to the U.S. to study Business Analytics at Washington University in St. Louis — and stayed to build something of my own.

Spencer Visuals LLC is where data meets creativity. I believe the best marketing doesn't feel like marketing — it feels like a story worth sharing.

With a background in customer analytics and a passion for film-inspired photography, I help people and brands show up authentically, grow strategically, and leave a lasting impression.

When I'm not behind the lens, I'm analyzing content performance, building brand strategies, and figuring out what makes people stop scrolling.